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Menswear Tailor Branding

client
Con Alma
Con Alma is a tailoring-menswear brand inspired by the Spanish word “with soul”. The name inspired the branding approach to create a sense of neutrality, just like a soul in its purest form. Through the garments, Con Alma seeks to bring the balance of tailored structure that allows for flow.
The idea of creating this balance translated into the visual of style combination in the logotype, which brings flow within structure, brushed in bold burgundy as the main color to maintain its neutrality.









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