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Music Collective Branding

client
catchfish*

TEAM
Keisuke Minami Logo and visual system for Tokyo-based emerging artist and music collective catchfish*, where the branding concept was first designed around the name itself, to "catch new fishes" of emerging talents and bring them to a bigger pool.
The concept was then visually translated into a round shape, reimagining a pool, and completed with the simplest star symbol inspired by the 8 (*) on a keyboard, which is now also integrated into the name.





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